Built on relentless drive, genuine integrity, and a deep belief in storytelling, Hessam Shirmohammadi has spent the last decade shaping ideas into enduring brands. A creative entrepreneur and operator, Hessam bridges strategy and storytelling - bringing brands to life through design, experience, and emotion.

As founder of The Shirm Company, Hessam leads a growing portfolio of brands built to inspire and connect. From Palmetto Superfoods, the Bay Area’s first build-your-own açaí bowl & functional smoothie concept redefining health and accessibility, to hospitality ventures like Matte Black Coffee in collaboration with artist Joshua Vides, and Penny in New York City’s East Village. Each concept reflects a single mission: to build stories that matter.

Before The Shirm Company, Hessam honed his skills across business development, marketing, and real estate - scaling his first company nationally and earning top 1% national recognition in sales. His early success in real estate investing and operations continues to anchor his approach to long-term, sustainable brand growth.

Today, through The Shirm Company, Hessam focuses on creating timeless brands, cultivating communities, and helping others find their own narrative.

This is where the story lives…