PENNY
Located in the heart of Manhattan’s East Village, Penny is more than a raw bar—it’s a high-energy seafood counter that reinvents how New Yorkers engage with the ocean’s bounty. Helmed by the team behind Claud, Penny delivers show-stopping oyster and shellfish presentations, seasonal market mains and a curated wine program in a sleek, marble-wrapped setting.
claud
From founders Joshua Pinsky and Chase Sinzer, “Claud” is a restaurant and wine bar in the East Village. Claud is inspired by the European style of dining and seeks to replicate that vibe in the heart of New York City. From the two Momofuku veterans, this often-changing, France-focused wine list complements a mix of small plates for an unbelievable experience from start to finish!
PALMETTO Superfoods
Palmetto Superfoods is a modern, “build-your-own” açaí bowl and functional smoothie concept redefining how people experience healthy eating. Vegan, dairy-free, and powered by real Brazilian açaí, we blend product and service into one seamless, omni-channel brand.From our tech-driven physical locations to local delivery, e-commerce, and CPG wholesale, Palmetto is built for the future of food. Founded in the Bay Area as the region’s first customizable açaí and superfood bowl concept, we remain rooted in quality, authenticity, and innovation - serving the best real açaí straight from the palm trees of Brazil.
Matte Black Coffee
Matte Black Coffee is where art, coffee, food, and community collide. Created in collaboration with renowned visual artist Joshua Vides, this global concept redefines what a café can be - an immersive black-and-white world that blurs the line between imagination and reality. Anchored in Josh’s signature hand-drawn aesthetic, Matte Black Coffee transforms everyday ritual into experiential design. With four locations currently operating in South Korea and continued global expansion underway, the brand stands at the intersection of culture, creativity, and hospitality — serving specialty coffee, curated food offerings, and a one-of-a-kind visual experience that travels far beyond four walls.
Flavor Belly
Flavor Belly is the newest addition to The Shirm Company portfolio. A bold reimagining of Seattle-Style Chicken Teriyaki, founded and led by Seattle native Johnny and launched inside Haven City Market in Southern California. What began as a Pacific Northwest staple has evolved into a flavor-driven brand rooted in culture, craftsmanship, and scale - serving proprietary Skin-On Chicken, OG Teriyaki, Crispy Shrimp, and Beef Belly, all anchored by five signature sauces designed to elevate every bite. More than a restaurant, Flavor Belly is a fast-growing sauce company and a dual-pillar brand within The Shirm Company’s Partnership and Creative divisions - built to honor tradition while pushing the category forward. This is heritage with edge. Flavor with intention. And a brand built to travel far beyond four walls.
